Joker Boat is synonymous of innovation, high quality and fine craftsmanship made in Italy. Throughout our history we can boast of having created a unique and exemplary brand centered on the love for the sea and for boating in all it’s facets.
Our History, 50 years of innovation
Joker Boat was officially founded in 1979 by Giuseppe Aiello’s entrepreneurial adventure. Originally, his journey began with a brand named of EuroNauticSport a few years earlier. Specialising in small, entirely hand crafted, fully inflatable boats. EuroNauticSport was one of the first and most innovative nautical companies in Italy at that time.
The first boats built by the brand JOKER BOAT, were entirely hand-made and ranged from 3 to 4mt in length. The technology behind these boats was restricted to tubes in hypalon texture and a folding, non-rigid, floorings complemented by a wooden floor or an inflatable keel. These boats still exist today thanks to their high quality manufacturing.
This principle of high quality is still maintained and characterises Joker Boat culture as a fundamental of our dogma.
The 80’s achieved a record in sales results thanks mainly to the Profi 250, 300, 450 and 520 models. This success sparked the fist of the success of inflatable boats in the Italian market, triggering the innovative explosion that today breaks into fascinating models focused entirely on the customer. Thanks to the Clubman and Coaster brands the world fell in love with the Joker Boat brand.
The 80s marked the beginning for Joker Boat’s exponential establishment as a brand on the global market. With a more eye-catching and international remodeling of the brand, Joker Boat moved its first steps to become a success in the years to come. The 80’s and 90’s marked the brand’s great success with more than 1,000 boats produced each year.
Joker Boat began its activity as a small company producing boats of less than 6 mts called Coaster; boats designed mainly for fishing and leisure. The majestic Coaster 550 and Coaster 420 remained the flagships until the end of the 1980s, when the CLUBMAN series made its appearance on the international and national market.
The Clubmans, designed for families with children; They where the first Joker Boats with lengths over 6m. Innovative and powerful. They dictated and still dictate, style throughout the segment. From the Clubman 21 to 35 feet , these were the most successful models for several years and still remain the company’s jewels along with many other models and other 2 modern series which spin off from them.
Today, Joker Boat is a leader in customer satisfaction developing & upgrading more “old” and new models. The customer remains at the center of the design of new models and always has the latest word about extravagance, practicality and layout on board
